Online advertising: more antitrust enforcement to come

On 6 March 2018, the latest in a string of antitrust inquiries and probes into the online sector touched down in France, as the French Competition Authority published its long-awaited opinion on online advertising.

As a result of a nearly two-year inquiry, the Authority released an in-depth study in which it describes a market characterised by a fragile competitive equilibrium. It highlights some practices that could have anticompetitive effects and suggests a number of recommendations for improving the regulatory environment as regards data privacy and transparency. Simultaneously, the Authority announced its will to quickly initiate antitrust investigations of one or several players, without keeping the public in suspense about whether it has Google and Facebook in its sights.

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