Chinese regulators target internet search and advertising business

Following a focused investigation of internet paid-search practices, the Cyberspace Administration of China issued the Administrative Regulations on Internet Information Search Services (the “Internet Search Regulations”) on 25 June 2016.

Only two weeks later on 4 July 2016, the State Administration for Industry and Commerce (the “SAIC”) issued the Interim Measures for Administration of Internet Advertising (the “Internet Advertising Regulations”). Together, these new regulations can be seen as a clear response from Chinese regulators to increasing concerns and criticism from internet users about paid-search results and misleading or false information in online advertisements.

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