FSA Final Guidance - Risks to customers from financial incentives

Introduction Yesterday, the Financial Services Authority (FSA) published final guidance aiming to help financial services firms to avoid creating and operating incentives schemes that result in mis-selling. This follows the proposed guidance published in September 2012, after a review of sales incentives in 22 banks, building societies, insurers, and investment firms. The final guidance is mostly unchanged (click here for a comparison of the proposed and final guidance). Who does the guidan