

Georgina King
Managing Associate, Litigation, Arbitration, Investigations and Sports, London
Overview
Georgina is a Managing Associate in our Litigation, Arbitration & Investigations practice and a founding member of the firm’s Sports Sector team. She boasts a diverse portfolio of expertise in commercial arbitration, litigation, competition litigation, public law and crisis management. While she has represented clients across various sectors, her primary focus has been on the sports sector, where she advises on complex disputes and regulatory matters.
Georgina is a key member of the Sports Sector’s steering committee. She is a co-editor and prolific contributor to the firm’s SportingLinks blog and has launched “WINS: Women IN Sport,” a podcast dedicated to showcasing the business case for women in sports through insightful interviews with industry leaders. Furthermore, she brings her strategic vision to the Board of Scottish Women’s Football as their Strong Quality Growth Director.
Work Highlights
Georgina’s recent matters include advising:
- the Premier League on its position in relation to the European Super League (ESL) as well as various regulatory, contentious and competition law issues
- the Premier League on its proceedings against a club for breaches of the Profitability and Sustainability Rules
- the Association of Football Agents (AFA) on FIFA’s planned reforms of the player transfer market and the introduction of a cap on agents’ commissions
- INEOS Racing Limited on EDM America’s Cup 37 Trustee
- a leading Formula One team on its most significant sporting regulatory issues, including their avenues to challenge and appeal decisions