Peiying Chua Heikes
Partner, Head of Singapore Financial Regulation, Asia Head of Fintech, Singapore
Partner, Head of Singapore Financial Regulation, Asia Head of Fintech, Singapore
Peiying is the Head of Fintech Group in Asia region and the Singapore Head of the Financial Regulation Group. She is consistently recognised as a leading financial regulatory and fintech lawyer.
She is described by clients in Chambers Asia Pacific 2024 as "an extremely knowledgeable regulatory lawyer who consistently provides optimal advice and solutions" to the challenges their business faces operating across numerous jurisdictions. She is praised by clients as "one of the top experts in financial regulations in Singapore with special regards to digital payment tokens’ and ‘a leader in the field of FinTech and cryptocurrency law in Singapore".
As a financial regulatory specialist, Peiying advises banks, broker-dealers, investment managers and other financial services institutions on all issues related to their regulated status on a broad range of domestic and cross-border financial services regulatory matters.
Leveraging off her financial regulatory and market experience, Peiying’s practice spans the full fintech spectrum, including advising on the fintech regulatory regimes, structuring of new financial products linked to digital assets, the creation of digital platforms, and offering of blockchain and cryptocurrency products and services. A payments specialist, she is regularly sought out by major payment services disruptors.
In the fintech space, Peiying advises clients ranging from disruptive start-ups and mature and emerging fintech companies, to global financial institutions and payment infrastructure providers.
Peiying takes a keen interest in social impact work and is the firm’s Social Impact Partner in Singapore.
Among the many matters on which Peiying has led or been a key adviser, she has advised:
Peiying is at the forefront of proposed regulatory changes, and often works with industry bodies, regulators, and Government authorities on proposed new legislation in public and private industry consultations. Peiying is the Chair of the Regulatory & Compliance Sub-committee at Blockchain Association of Singapore (BAS) and sits on the ASIFMA Fintech Working Group.
She also sits on the firm’s global Fintech Steering Group, which drives fintech strategy for the firm.
Prior to joining Linklaters, Peiying was director and assistant general counsel in Bank of America Merrill Lynch. She also spent time on secondment in Morgan Stanley, Merrill Lynch, Credit Suisse and Lehman Brothers.
Peiying studied law at the National University of Singapore, which included an exchange year with Osgoode Hall Law School, York University, Canada.
She speaks English and Mandarin.
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