Linklaters advising Caesars Entertainment on £2.2 billion sale of William Hill international to 888

Linklaters is advising Caesars Entertainment, Inc. on its agreement to sell William Hill’s (non-US) online and retail businesses (“William Hill International”) for an enterprise value of £2.2 billion. William Hill International is one of the UK’s leading and most trusted bookmakers, with over 1,400 retail betting shops across the UK, and over 1.5 million active UK customers online.

The sale aims to create a global online betting and gaming leader by combining “two of the industry’s leading brands” delivering significant operating efficiencies including pre-tax cost synergies oft at least £100 million per year, leading to improved margins.

The disposal follows Caesars' £2.9 billion public takeover of William Hill PLC which completed in April 2021 and on which Linklaters also advised.

The transaction was led by Linklaters’ corporate partners Iain Fenn and Ian Hunter and managing associate John Livesey.