Linklaters advises VWO on its combination with AB Tasty

Linklaters advised VWO on the combination of VWO and AB Tasty. VWO and AB Tasty, two pioneers in the optimisation space, have entered into a binding agreement to combine, subject to customary closing conditions. The combined entity will be an industry leading digital experience optimisation platform offering AI led experimentation, real time adaptive personalisation, behavioural insights and analytics, with more than 4,000 customers globally and over $100 million in annual revenue. 

Everstone Capital, the private equity arm of the Everstone group and majority shareholder of VWO, is investing significant additional capital and will remain the largest institutional shareholder in the combined entity. 

The multidisciplinary team led by Hubert Segain, Partner and Mehdi Boumedine, Partner, included Espérance Ait Bachir, and Maéva Dubois. 

They were supported by Cyril Boussion, Partner (Tax); Shirin Deyhim, Partner, Elizabeth Amzallag, Managing Associate, and Julidé Adak, Associate (Financing); Pauline Debré, Partner, Jean Francois Merdrignac, Counsel, and Samara Moussa, Associate (Intellectual Property); Sonia Cissé, Partner (TMT); Lionel Vuidard, Partner, with Cécile Boulé, Managing Associate, and Netanel Taid Kashani, Associate (Employment law); Pierre Zelenko, Partner, and Antoine Réco, Associate (Antitrust and Foreign Investment).