Navigating HMAs: Brand Standards

In the global hotel industry, “brand standards” are essential for defining market positioning, driving performance, and shaping the guest experience. In our previous article, Navigating HMAs: Key Points for Hotel Owners and Operators, we highlighted the commercial importance of “brand standards” in hotel management agreements (HMAs). 

In this article we take a closer look at what “brand standards” entail, their significance in HMAs, and key considerations for both owners and operators.

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